Connect Your PR Budget to Business Outcomes
Cost Impact Monitor tracks your full PR investment — agency retainers, distribution costs, monitoring tools, and event attendance — alongside the business metrics a PR programme is designed to influence.
Follow dynamic trends between costs and public relations KPIs. Cost Impact Monitor uses advanced statistical methods to show you which PR expenses have a real impact on your business.
A Complete Cost-Impact Analysis Tool
PR retainers are among the most trusted and least scrutinised items in a marketing budget. Coverage reports land quarterly. Clip counts accumulate. The question of what the coverage produced in commercial terms is rarely answered with any precision.
Cost Impact Monitor tracks your full PR investment — agency retainers, distribution costs, monitoring tools, and event attendance — alongside the business metrics a PR programme is designed to influence. Brand search volume, inbound enquiry rate, new customer acquisition — whatever your PR is supposed to move, the platform shows whether it is moving it.
Over time that picture makes the retainer conversation more specific and more productive for both sides. Not a review of what was covered, but a review of what changed in the business as a result.
- Your team enters costs and KPI results
- See how capital flows towards KPIs
- Build your own cost-KPI pairs
- Monitor costs by your self-defined categories
- Agency retainers, distribution costs, event costs, monitoring tools, all tracked on one dashboard
- AI pattern irregularity watch
- AI data analysis and interpretation
- Master Overview across all departments for CEOs, Owners and Founders